The platform is rolling out a new feature that enables them to reduce the volume of AI-made content appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale release. This development aligns with a rise in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A considerable share of this output is considered mass-produced AI material, a label for poor-quality, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, from AI artwork to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its network tagged as made with AI. Overall, over 100 mn videos are uploaded to the platform each day, making AI-generated material a limited percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the level of artificial media they view by opening the “manage topic” option in the application and selecting AI-made media. Additional categories that can already be controlled under the setting include politics, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s policies require users to identify “realistic” AI-generated content, and it bans harmful AI impersonations of celebrities or critical incidents. Any believable AI video that is not labeled can be taken down under its community policies.
In addition, the service will henceforth apply an AI-generated tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to stop users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is furthermore introducing a $2 million awareness program for professionals and organizations to create informative material about responsible artificial intelligence. This project will benefit charitable organizations specializing in training coding and technology.
Platform Protection
The platform has supported its moderation strategy, following discussion over plans to make redundant hundreds of safety staff in the United Kingdom. The company is planning to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by people. The company stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is proving valuable work at speed.”
